Specially curated ‘Soy Fed’ Menu to increase awareness of high-quality protein

Specially curated ‘Soy Fed’ Menu to increase awareness of high-quality protein

Over 100 restaurants, across 15 cities in India have partnered with Right To Protein to launch the ‘Soy Fed’ Menu ─ specially curated dishes made of high-quality poultry that is fed high protein soybean meals.

The customized ‘Soy Fed’ menu is available on India’s leading food ordering apps such as Zomato and Swiggy.

Why a ‘Soy Fed’ Menu?

Soybean meal is a key protein source in the diets of livestock, poultry, and aquaculture offering a well- balanced amino acid profile, and high level of digestibility. The ‘Soy Fed’ menu curated with restaurants across the country, is therefore a radical next step by Right To Protein after the earlier launch of ‘Soy Fed label’ ─ India’s first voluntary feed label for animal protein products ─ towards making consumers identify and choose quality protein food.

Our Supporters

Mr.Shreh Madan

Owner, Burgrill.

“Indian consumers are increasingly looking to make healthier choices. Most of our consumers not only believe that we are what we eat but also agree that we are what our food is fed or made of! Therefore, we choose poultry that is soy fed to prepare high-quality protein meals. The tailored ‘Soy Fed’ online menu is only the next step to further enable health-conscious consumers to easily choose meals created with soymeal fed poultry.”

Mr. Suhas

Owner, Wild Wild West

“Over the years, we have intensified our efforts to provide healthy and protein-rich food to keep up with the evolving consumer palate. When it comes to poultry, we want to choose ones which provide our consumers with high-quality protein. We are looking forward to presenting the ‘Soy Fed’ menu for our consumers to help them make better nutrition choices.”

Select a Restaurant to order from the Soy Fed Menu:

In the News!

In pursuit of educating consumers about high-quality protein food sources, Right to Protein, the nationwide public health initiative, is collaborating with over 100 restaurants to provide specially curated dishes made of high-quality poultry that is fed high protein soybean meals. Launched across 15 Indian cities, restaurant chains such as Oye Kiddan, Super Bowl, Burgrill, Sardaji Londonwale, Punjabi Nawabi, Bercos, Farmhouse, among others, will create the customized ‘Soy Fed’ menu that will also be available on leading food ordering apps such as Zomato and Swiggy.

“We have always strived to offer the most nutritious food choices for all our consumers and with this menu, we go a step ahead in helping them exercise their right to high-quality protein! We’re happy to have joined this awareness movement, which we hope will bring a radical change in how our consumers perceive food and are better equipped to make informed decisions,” said Gurmeet Kochhar, Owner, Oye Kiddan.